The album cover and booklet were shot by Toronto-based photographer Caitlin Cronenberg. The fact that Drake was significantly larger than life-size on the cover was widely discussed, and CN Tower's Twitter account later confirmed it to be photoshopped. The cover artwork for Views was released via Drake's Twitter account on April 24, 2016, which features Drake sitting atop the CN Tower in Toronto. On April 29, 2016, it was revealed that the title had been shortened to Views.
According to Drake on Twitter, "the 6" is a reference to his hometown of Toronto, Ontario. The album's title was first announced as Views from the 6, as it first appeared from a report in a July 2014 article from Billboard. It won Top Billboard 200 Album and Top Rap Album at the 2017 Billboard Music Awards, among other awards. The album has been certified six times platinum by the Recording Industry Association of America (RIAA). Despite this, it became one of Drake's most commercially successful albums having sold over seven million certified units worldwide. The album received lukewarm reviews from critics, many of whom found it to be an overlong retread of Drake's previous work. All 20 songs from the album charted on the US Billboard Hot 100. It spent a 13 non-consecutive weeks at number one on the Billboard 200 and became Drake's first number-one album on the UK Albums Chart. The album debuted at number one on the US Billboard 200, with over one million album-equivalent units in its first week of release, including 852,000 copies, and achieving a then-record over 245 million streams. The album was supported by five singles: " Hotline Bling", " One Dance", " Pop Style", " Controlla", and " Too Good". Similar to his previous records, the album sees Drake discussing romance, experiences with betrayal, and celebrations of loyalty and friendship.
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The album marks Drake's first full foray into Jamaican dancehall music, while also featuring other genres such as R&B, trap, Afrobeat, UK funky, and pop. Views takes influence from West Indian and West African music. Featured guest appearances include PartyNextDoor, Pimp C, Dvsn, Wizkid, Kyla, and Rihanna. 40 also primarily handled the production on the album alongside Nineteen85, Maneesh Bidaye, Kanye West, and Jordan Ullman, among others. Recording sessions took place from 2015 to 2016, with both Drake and his longtime collaborator and record producer 40 serving as the record's executive producers. It was released on April 29, 2016, by Cash Money Records, Republic Records, and Young Money Entertainment. Views is the fourth studio album by Canadian rapper and singer Drake.
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